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Interview with Cédric Van Deuren
<International>


Interviewer: Rodolphe Hatchadourian
Interviewees: Cédric Van Deuren (Cash Converters franchisee)

Cash Converters in Avignon opened during the summer of 2005 and is already growing steadily. Cédric Van Deuren, franchisee of this consignment store chain, explains the reasons behind the success.
 

Hello Mister Van Deuren, when did you first hear about Cash Converters?
I worked for 16 years for the Mars group, but I always wanted to create my own company. That’s when I saw an ad for Cash Converters and I thought their concept was pretty interesting, and even more so since I already was a consignment stores customer.

How can one become a Cash Converters franchisee?
Once my decision was made, I spent three months in their training center, which allowed me to get to know their industry concretely, to learn management, purchasing and sales but also human relations management.

What kind of relations do you have with your network management?
Management executives have always been there to give me advice and help me whenever necessary, like for an important meeting with the bank or to look for a location. I would say that our relations are healthy, transparent and serious, in one word: entrepreneurial, if I may say so.

After a few months of activity, are you satisfied with your first results?
We opened our store on August 23, 2005 and sales have started on September 16. Today we have done better than our purchase forecast, which is great for us and goes well over our objectives. To tell you the truth, I’m waiting for one thing only: open a second store!

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